The DDA’s revitalization strategies are structured around the National Trust for Historic Preservation’s Four Point Main Street Approach.

Mission Statement
The Braselton Downtown Development Authority works to assure the long-term economic stability of Downtown Braselton by maintaining the small town character of the district and supporting the fundamentals that assure Braselton is a great place to live, work, play, invest, and do business.

Program Overview
The Braselton Downtown Development Authority is composed of a seven (7) member Board of Directors, appointed by the Braselton Town Council, to serve as advocates and advisors to the Council on issues related to economic growth and development in Downtown Braselton. The DDA works to attract business to the Downtown area and provides technical support to assure that existing businesses achieve their potential. The DDA actively markets the Town of Braselton and works to strengthen the small town character of the community. The DDA works with its partners at Braselton Town Hall and within the Braselton business community to provide a bridge between the business and residential communities for the benefit of the entire Town of Braselton.

The DDA’s daily operation is modeled after the National Trust for Historic Preservation's successful National Main Street Program. The Main Street Program provides a comprehensive approach to the economic revitalization of the historic commercial center of a community. While based upon a commitment to the preservation of historic commercial buildings, the Main Street Program is as much about preserving a strong sense of community as it is about preserving buildings. Main Street is based on four central elements that form the basis for the Braselton Downtown development program. These four points are Organization, Promotion, Design, and Economic Restructuring. The purpose of each is outlined below.

Organization
Organization involves building a Downtown support group that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce and other local economic development organizations. Everyone must work together to renew Downtown. A strong organization provides the stability to build and maintain a long-term effort.

The coordinator in the Main Street approach is the local Downtown Development Director. He/she forms the organizational base of support, introducing members of the community to their own overlooked advantages, showing methods of restoration, rehabilitation, and adaptive reuse that have been successful in similar towns. The manager helps coordinate efforts, explaining that the program is a self-help approach, depending largely on broad-based support.