The DDA meets the 2nd Thursday of each month at 11 am
in the courtroom of the Police & Municipal Court Building at 5040 Highway
Amy Pinnell worked in sales, marketing and banking prior to coming to the Town of Braselton. A resident of Remington Park, she is active in its homeowners’ association, the Braselton chapter of the P. E. O. Sisterhood and the town’s parade and festival planning committee.
Among other duties, Pinnell staffs the Braselton Downtown Development Authority which was created by the Town Council in 2009. She assists in the makeover of the historic downtown and markets the town for premier destinations, retail and community activities. Her office is in the Heritage and Visitors Center on Frances Street, formerly home to the town’s library.
To contact Amy:
Amy Pinnell, Downtown Director
Town of Braselton
Post Office Box 306
9924 Davis Street, Ste. 8
Braselton, Georgia 30517
DDA Board Members
Clay Eubanks, Laura Collier, Hardy Johnson,
Hollie Hutchinson, Cindy Green, and Cheri Winham Huff.
2017 Braselton DDA Plan
The DDA’s revitalization strategies are structured around the National Trust for Historic Preservation’s Four Point Main Street Approach.
The Braselton Downtown Development Authority works to assure the long-term economic stability of Downtown Braselton by maintaining the small town character of the district and supporting the fundamentals that assure Braselton is a great place to live, work, play, invest, and do business.
The Braselton Downtown Development Authority is composed of a seven (7) member Board of Directors, appointed by the Braselton Town Council, to serve as advocates and advisors to the Council on issues related to economic growth and development in Downtown Braselton. The DDA works to attract business to the Downtown area and provides technical support to assure that existing businesses achieve their potential. The DDA actively markets the Town of Braselton and works to strengthen the small town character of the community. The DDA works with its partners at Braselton Town Hall and within the Braselton business community to provide a bridge between the business and residential communities for the benefit of the entire Town of Braselton.
The DDA’s daily operation is modeled after the National Trust for Historic Preservation's successful National Main Street Program. The Main Street Program provides a comprehensive approach to the economic revitalization of the historic commercial center of a community. While based upon a commitment to the preservation of historic commercial buildings, the Main Street Program is as much about preserving a strong sense of community as it is about preserving buildings. Main Street is based on four central elements that form the basis for the Braselton Downtown development program. These four points are Organization, Promotion, Design, and Economic Restructuring. The purpose of each is outlined below.
Organization involves building a Downtown support group that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce and other local economic development organizations. Everyone must work together to renew Downtown. A strong organization provides the stability to build and maintain a long-term effort.
Promotion creates excitement Downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways Downtown encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.
Design enhances the attractiveness of the business district. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping, and lighting all improve the physical image of the Downtown as a quality place to shop, work, walk, invest in and live. Design improvements result in a reinvestment of public and private dollars in Downtown.
Economic restructuring involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street’s traditional merchants are examples of economic restructuring activities.
2015 DDA Work Plan
the DDA page on the Downtown Braselton Website